And the Survey Says: Apple Inc. (AAPL) Growing its Share of Mobile Market

Published: January 3, 2013 at 2:46 pm

If a new survey of mobile subscribers is accurate, Apple Inc. (NASDAQ:AAPL)’s iPhone has taken an even larger share of the overall market.

Apple Inc. (AAPL) iPhone 5Apple Inc. (NASDAQ:AAPL) Press Info

According to a recent report by AppleInsider, which takes a closer look at comScore MobiLens survey, the iPhone has increased its overall market share by 1.4 percentage points.

While not number one, Apple Inc. (NASDAQ:AAPL) continues its attempt to close the gap on Samsung.

Here is a look at how the data was analyzed, from the article that accompanied the survey:

comScore, Inc. a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.9 percent market share. Google Android continued to lead among smartphone platforms, accounting for 53.7 percent of smartphone subscribers, while Apple secured 35 percent.

Apple Inc. has to be excited with this growth, especially since its recent surge moved the company ahead of LG.

Right now, Samsung is the thorn in Apple’s side with a 1.2 percentage point increase that moves the company to a total market share of 26.9 percent.

Here is a complete breakdown of the numbers from AppleInsider:

Apple’s growth in the three-month span ending in November gave it the largest point change of all handset makers. Apple’s growth was enough to put it ahead of LG, which fell from 18.2 percent of the mobile market in August to 17.5 percent in November, good for third place.

Apple’s’s chief rival, Samsung, saw its share of active U.S. users rise 1.2 percentage points, growing its market leading share to 26.9 percent. The data includes owners of both smartphones and “feature” phones.

With Samsung in first, Apple in second, and LG third, Google-owned Motorola took fourth in the survey, accounting for 10.4 percent of users. Motorola’s share slid 0.8 percentage points between August and November.

Finally, HTC was the fifth most popular handset maker among mobile subscribers, with a 5.9 percent share, down 0.4 percentage points from August.

With Apple Inc. (NASDAQ:AAPL) making the biggest leap, it will be interesting to see if this momentum continues into 2013. What are your thoughts?



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